Data privacy is a critical concern for both consumers and businesses. One of the most impactful regulations is the General Data Protection Regulation (GDPR), a law that continues to influence business practices across the UK and the EU even after Brexit. A key provision within GDPR is the Right to Erasure, also known as the…
GDPR and Email Marketing
The new general data protection regulation (EU GDPR) has a direct impact on marketing practices, including email marketing. With GDPR effective date coming on 25 May 2018, all marketers concerned with GDPR need to change rapidly how they seek, obtain and save consent. What are the consequences? Honda fined £13,000 Honda sent 289,790 emails that…
