Category: GDPR

GDPR and Email Marketing

GDPR and Email Marketing

The new general data protection regulation (EU GDPR) has a direct impact on marketing practices, including email marketing. With GDPR effective date coming on 25 May 2018, all marketers concerned with GDPR need to change rapidly how they seek, obtain and save consent. What are the consequences? Honda fined £13,000  Honda sent 289,790 emails that […]

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