I watched it, my nan watched it, rugby loving, football loathing people everywhere watched it, in fact according to the BBC a peak audience of 26.5 million people watched England go out of the World Cup on ITV – with an average of 24.3 million, that’s bigger than the London 2012 opening ceremony and the highest football audience on any single channel in the UK, like ever.
We all know that technology is inescapable. It invades every facet of our life. From how we work, play and live our lives, technology has created a revolution, and now it has invaded our football games.
For decades FIFA, the sport’s governing body, opposed cutting-edge ideas that could keep referees from making the wrong calls. “We shall rely on human beings,” former FIFA President Sepp Blatter said in 2002. “Players make mistakes, coaches make mistakes and yes, sometimes referees make mistakes. But football is passion, football is emotion. Football has a human touch.”
Blatter, whose FIFA term lasted 17 years until he resigned in 2015, added back then, “In my opinion, as long as I am in charge, I will make sure no technical help will be introduced.” But things have obviously changed since he made those statements. Blatter has since left FIFA but it would appear he changed his views on technology and greenlit two projects that FIFA hoped would usher football into a new era: GLT (goal-line technology) which essentially is a bundle of technologies that together monitor the path of the ball and detects when it crosses the goal line, and VAR (video assistant referee).
In 2012, IFAB approved testing for GLT, which consists of a set of electromagnetic antennas around the goal posts that are complemented by six to eight high-speed cameras that shoot at 500 frames-per-second. The system, developed by Hawk-Eye Innovations, a Sony-owned company, determines when a ball crosses the goal line in its entirety, then transmits that information to a watch referees wear. Had this technology been in place years ago, many moments in football history might have had a different outcome, Frank Lampard’s 2010 disallowed goal being one of them (boohoo).
With technology constantly changing becoming irrelevant is considered a death sentence by any business’s standards. To stay relevant, especially when it comes to technology, means keeping up with what is trending, technology wise, in your industry. It’s important to know the extent of your customer’s technological expertise and stay on pace with them. If your clients cannot find you, your products or your services because of technological deficiencies, your business is destined for failure.
The bottom line is, technology doesn’t wait for you and if your business isn’t keeping up with it, you face being left in the dust by one of your competitors.
For a technology ‘relevance’ audit get in touch, its our job to know where tech is heading – 0800 849 0849.